Session Notes: Building Your Brand // Speaker: Lauren White

• Branding is your reputation. Your brand is what people say about you when you’re not in the room.

• The size of your following does not indicate the health of your brand.

• It starts with clearly defining your why and goals.

• Define your audience: Who are they? What do you offer them? Why would they come to you?

• The right kind of influence isn’t about the number of follower you have. It’s about what you inspire your follows to do.

• Be intentional in how you posts.

• Give your audience a story to follow.

• Your calling is attached to your Instagram account.

• You cannot afford to only be speaking on the physical platforms you are given.

• You don’t have to use as many hashtags as you think you do.

• Don’t spam people. 

• Social media is working with people.

• Be authentic. 

To learn more about Lauren White, please visit: www.instagram.com/laurencwhite_/.