Quotes from the book: The Social Media Makeover by: Tisha Holman

• If your business or organization is not playing competitively in the social media arena, then you’re leaving money on the table. 
• Social media affords you access to a multitude of clients the average small business owner or organization would not usually be able to tap into.
• It is estimated there are approximately 2.3 billion active users on social media. 
• Progress is impossible without change, and those who cannot change their minds cannot change anything. (George Shaw)
• You have to take an honest look at the type of content you are posting, how it is performing and whether or not it is yielding the desired results. 
• Each social media platform has its own rules of engagement.
• Conduct a social media audit. 
• It is a must that you figure out who you are talking to on social media.
• Attitude is everything; if you want to succeed above and beyond.
• Have S.M.A.R.T. goals.
• What differentiates your business or organization from others in your industry?
• Having consistency in these areas gives you credibility, and will increase customer loyalty.
• Content is king and consistency is key!
• Developing a social media content calendar will be one of the best ways you can begin to organize your social media plan.
• Document and develop standard operating procedures for your social media.
• You do not have to have big money to be an effective business that leverages the power of social media to reach potential clients-just be strategic.
• There should always be a “why” behind everything you post on social media.
• you have to call your audience to some sort of action with every post.

To purchase the book, click here.